The business world have often seen that even the greatest technology fails at generating profitable business without proper execution. Proficio Consulting helps clients better define and understand the critical marketing factors that determine their products and services chances for success.
Proficio Consulting's structures programs to meet each organization's individual needs – from a quick assessment of a market opportunity, to a comprehensive marketing plan covering the entire life-cycle of complex product.
From idea development to roll-out, Proficio helps clients prepare to do battle in the uncompromising, fast paced marketplace of the 21st century.
Proficio's strategic marketing and planning service is customized to meet your needs, but often include one or more of the following elements:
An assessment of your marketing goals and objectives.
Background research, including interviews, focus groups, on-line computer database queries, etc.
A comprehensive situation analysis, including product / service assessment, industry analysis, market analysis and competitive review.
An actionable positioning strategy, based on an assessment of your Unique Selling Propositions (USPs).
A tactical plan of action designed to take you from the current to your desired status.
An integrated marketing communications plan which may include collateral development, advertising, public relations, direct marketing, interactive communications and other marketing tools – and the budget necessary to implement them.
Selection and management of third-party vendors and agencies.